Useful Strategies in the
Lead Generation Process
The lead generation process can be easy, but the general marketing community can find the entire process isn’t just work intensive and time-intensive, it can be loaded with issues.
Not all leads are made equal. What you’re really hunting for are not just leads but highly qualified leads, suggesting that the person that has contacted you has expressed an interest in your product, opportunity or service.
One of the challenges is that many MLM companies keep their lead generation departments and their sales and advertising departments separate. Some person could be hired for the job of creating leads and getting paid for each lead whether good or bad. They produce any old leads and then the suckers in the sales department get them! A number of these could be qualified leads but the majority will be stone cold leads from completely unrelated sources.
If a lot of your revenue relies on commissions from getting sales. It’s very frustrating to be given unqualified leads, and in the final analysis you may get thoroughly pissed off. Not to fear. The answer to this issue is to build your own massive lead generation process and ignore the lead generation department!
If perhaps this is you, then you are obviously frittering away time by receiving all of these unqualified leads through the company’s lackadaisical system. You’ll make a far more substantial income if you’re only making presentations to targeted, qualified prospects.
By creating your own lead generation process you’ll be much more trusting of those people who become your leads. Naturally you’ll get some low-quality leads but you’ll find you will be far more successful generating your own. When you have your own home business for your MLM or internet marketing business the best situation is generally to generate much more highly qualified leads that you can actually handle. More prospects than you can deal with will be your goal.
With experience you will be able to tell which are the most qualified leads and spend your time on them. That’s the theory anyway.
Use a Proven Lead Generation Process
Name or brand recognition can help the lead generation process dramatically because people like to do business with those they know, like and trust.
So be sure to incorporate one or two trust elements into your system like featuring a well-known company name, guru or brand. If you’re promoting a pretty new company, product or opportunity, it may be much harder to get people on board until that company has built up a stable reputation.
Lead Generation Process — Add trust elements somehow.
Before you even start out with prospecting, advertising or producing educational reports, you’ve got to have a target audience in mind. Understand who the people are that you need to attract. How old is this person? What is his household revenue? What’s his level of education?
You must target all of your promotional efforts at captivating the demographic that has relevancy to your product or service. If you’re promoting a specific product, perhaps it might be expensive high-end chrome wheels, you do not need to be wasting your time promoting to people who clearly can’t afford them and own small pickup trucks. Write everything with your specific target audience in mind.
Attract those that are online trying to find info by giving them what they need without pitching them. Discover exactly what your target audience is looking for and make it easy for them to find the info you provide.
There is a speculation behind creating an efficient online “lead generation process”.
Setting up a good ‘lead generation process’ that works can be a lot of work but the rewards regularly outweigh the effort and time necessary. Cause it to happen. You may appreciate the results.
A good online lead generation process and be learned from those online marketers who have established their method and know what works and what doesn’t work. A system I use can be found by clicking here.